Service research has emphasized triad relationships between a firm, employees and customers. To coordinate these stakeholders effectively, it is highly important to understand what service activities are beneficial to all or some of these stakeholders. Yet, the recent increase in C2C interaction may make the problem more complex. This study proposes a methodology combining statistical techniques and agent-based modeling, which makes it possible to assess the joint impact of each service value and C2C interaction on the payoffs.
|ジャーナル||EAI International Conference on Bio-inspired Information and Communications Technologies (BICT)|
|出版物ステータス||Published - 1 1 2015|
|イベント||9th EAI International Conference on Bio-Inspired Information and Communications Technologies, BICT 2015 - New York City, United States|
継続期間: 3 12 2015 → 5 12 2015