Simulating customer-To-customer interaction in a B2B financial service business by empirical agent-based modeling

Makoto Mizuno, Yutaro Nemoto, Keisuke Oura, Keiko Toya, Shintaro Tanno, Akira Ishii, Kana Ozawa, Kohei Arai, Takaaki Ohnishi

研究成果: Conference article

抜粋

Service research has emphasized triad relationships between a firm, employees and customers. To coordinate these stakeholders effectively, it is highly important to understand what service activities are beneficial to all or some of these stakeholders. Yet, the recent increase in C2C interaction may make the problem more complex. This study proposes a methodology combining statistical techniques and agent-based modeling, which makes it possible to assess the joint impact of each service value and C2C interaction on the payoffs.

元の言語English
ジャーナルEAI International Conference on Bio-inspired Information and Communications Technologies (BICT)
DOI
出版物ステータスPublished - 1 1 2015
イベント9th EAI International Conference on Bio-Inspired Information and Communications Technologies, BICT 2015 - New York City, United States
継続期間: 3 12 20155 12 2015

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