Development of a price promotion model for online store selection

Shintaro Hotta, Syohei Ishizu, Yoshimitsu Nagai

研究成果: Conference contribution

1 被引用数 (Scopus)

抄録

There are many customer concerns related to online shopping, such as the inability to view actual products and the possibility of dishonesty. Online shopping nevertheless has the advantage of generally low prices. Effective price promotion that considers both customer concerns and price advantage is important for online stores. We developed a store selection model for both online stores and brick-and-mortar stores. We also conducted a survey to test the store selection model. Finally, we propose an effective price promotion method for each type of store.

本文言語English
ホスト出版物のタイトルHuman Interface and the Management of Information
ホスト出版物のサブタイトルInteracting with Information - Symposium on Human Interface 2011, Held as Part of HCI International 2011, Proceedings
ページ246-252
ページ数7
PART 2
DOI
出版ステータスPublished - 19 7 2011
イベントHuman Interface and the Management of Information: Interacting with Information - Symposium on Human Interface 2011, Held as Part of HCI International 2011 - Orlando, FL, United States
継続期間: 9 7 201114 7 2011

出版物シリーズ

名前Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
番号PART 2
6772 LNCS
ISSN(印刷版)0302-9743
ISSN(電子版)1611-3349

Conference

ConferenceHuman Interface and the Management of Information: Interacting with Information - Symposium on Human Interface 2011, Held as Part of HCI International 2011
CountryUnited States
CityOrlando, FL
Period9/07/1114/07/11

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