Related Verification of Emotional Value and Company Brand Emitted from Pure Recall

Takumi Kato; Kazuhiko Tsuda

doi:10.1016/j.procs.2017.08.093

Related Verification of Emotional Value and Company Brand Emitted from Pure Recall

Takumi Kato, Kazuhiko Tsuda

School of Commerce

Research output: Contribution to journal › Conference article › peer-review

2 Citations (Scopus)

Abstract

In recent years, it has been pointed out that the management competitiveness is shifting from the "functional value" such as high performance and advanced technology to the "emotional value" such as experience and design, but there are few cases that quantitatively demonstrated it. Therefore, we verify the idea that emotional value is more important than functional value based on data of pure recall as a factor that contributes to corporate favor.

Original language	English
Pages (from-to)	1298-1307
Number of pages	10
Journal	Procedia Computer Science
Volume	112
DOIs	https://doi.org/10.1016/j.procs.2017.08.093
Publication status	Published - 2017
Event	21st International Conference on Knowledge - Based and Intelligent Information and Engineering Systems, KES 2017 - Marseille, France Duration: 6 Sept 2017 → 8 Sept 2017

Keywords

Emotional Value
Natural Language Processing
Pure Recall

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10.1016/j.procs.2017.08.093

Cite this

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abstract = "In recent years, it has been pointed out that the management competitiveness is shifting from the {"}functional value{"} such as high performance and advanced technology to the {"}emotional value{"} such as experience and design, but there are few cases that quantitatively demonstrated it. Therefore, we verify the idea that emotional value is more important than functional value based on data of pure recall as a factor that contributes to corporate favor.",

keywords = "Emotional Value, Natural Language Processing, Pure Recall",

author = "Takumi Kato and Kazuhiko Tsuda",

note = "Publisher Copyright: {\textcopyright} 2017 The Authors. Published by Elsevier B.V.; 21st International Conference on Knowledge - Based and Intelligent Information and Engineering Systems, KES 2017 ; Conference date: 06-09-2017 Through 08-09-2017",

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AU - Kato, Takumi

AU - Tsuda, Kazuhiko

PY - 2017

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AB - In recent years, it has been pointed out that the management competitiveness is shifting from the "functional value" such as high performance and advanced technology to the "emotional value" such as experience and design, but there are few cases that quantitatively demonstrated it. Therefore, we verify the idea that emotional value is more important than functional value based on data of pure recall as a factor that contributes to corporate favor.

KW - Emotional Value

KW - Natural Language Processing

KW - Pure Recall

UR - http://www.scopus.com/inward/record.url?scp=85032358625&partnerID=8YFLogxK

U2 - 10.1016/j.procs.2017.08.093

DO - 10.1016/j.procs.2017.08.093

M3 - Conference article

AN - SCOPUS:85032358625

SN - 1877-0509

VL - 112

SP - 1298

EP - 1307

JO - Procedia Computer Science

JF - Procedia Computer Science

T2 - 21st International Conference on Knowledge - Based and Intelligent Information and Engineering Systems, KES 2017

Y2 - 6 September 2017 through 8 September 2017

ER -

Related Verification of Emotional Value and Company Brand Emitted from Pure Recall

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Keywords

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