Development of a price promotion model for online store selection

Shintaro Hotta, Syohei Ishizu, Yoshimitsu Nagai

Research output: Chapter in Book/Report/Conference proceedingConference contribution

1 Citation (Scopus)

Abstract

There are many customer concerns related to online shopping, such as the inability to view actual products and the possibility of dishonesty. Online shopping nevertheless has the advantage of generally low prices. Effective price promotion that considers both customer concerns and price advantage is important for online stores. We developed a store selection model for both online stores and brick-and-mortar stores. We also conducted a survey to test the store selection model. Finally, we propose an effective price promotion method for each type of store.

Original languageEnglish
Title of host publicationHuman Interface and the Management of Information
Subtitle of host publicationInteracting with Information - Symposium on Human Interface 2011, Held as Part of HCI International 2011, Proceedings
Pages246-252
Number of pages7
EditionPART 2
DOIs
Publication statusPublished - 19 Jul 2011
EventHuman Interface and the Management of Information: Interacting with Information - Symposium on Human Interface 2011, Held as Part of HCI International 2011 - Orlando, FL, United States
Duration: 9 Jul 201114 Jul 2011

Publication series

NameLecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
NumberPART 2
Volume6772 LNCS
ISSN (Print)0302-9743
ISSN (Electronic)1611-3349

Conference

ConferenceHuman Interface and the Management of Information: Interacting with Information - Symposium on Human Interface 2011, Held as Part of HCI International 2011
CountryUnited States
CityOrlando, FL
Period9/07/1114/07/11

Keywords

  • brand selection model
  • maximum likelihood estimation
  • multinomial logit model
  • price promotion
  • store selection model

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  • Cite this

    Hotta, S., Ishizu, S., & Nagai, Y. (2011). Development of a price promotion model for online store selection. In Human Interface and the Management of Information: Interacting with Information - Symposium on Human Interface 2011, Held as Part of HCI International 2011, Proceedings (PART 2 ed., pp. 246-252). (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics); Vol. 6772 LNCS, No. PART 2). https://doi.org/10.1007/978-3-642-21669-5_29