Makoto Mizuno

  • 7 Citations
  • 2 h-Index

Research output per year

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Research Output

  • 7 Citations
  • 2 h-Index
  • 1 Chapter
  • 1 Conference contribution
  • 1 Article
  • 1 Conference article

Simulating customer-To-customer interaction in a B2B financial service business by empirical agent-based modeling

Mizuno, M., Nemoto, Y., Oura, K., Toya, K., Tanno, S., Ishii, A., Ozawa, K., Arai, K. & Ohnishi, T., 1 Jan 2015, In : EAI International Conference on Bio-inspired Information and Communications Technologies (BICT).

Research output: Contribution to journalConference article

Open Access
  • Analysis of the relationship between advertisers and advertising agencies in the global market

    Takada, H., Mizuno, M. & Bith-Hong, L., 1 Jan 2012, Handbook of Research on International Advertising. Edward Elgar Publishing Ltd., p. 497-518 22 p.

    Research output: Chapter in Book/Report/Conference proceedingChapter

    3 Citations (Scopus)

    Bivalent opinion dynamics in new product diffusion

    Mizuno, M., 1 Jan 2011, SICE 2011 - SICE Annual Conference 2011, Final Program and Abstracts. Society of Instrument and Control Engineers (SICE), p. 1208-1209 2 p. 6060517. (Proceedings of the SICE Annual Conference).

    Research output: Chapter in Book/Report/Conference proceedingConference contribution

  • Does advertising mislead consumers to buy low-quality products?

    Mizuno, M. & Odagiri, H., 1 Jan 1990, In : International Journal of Industrial Organization. 8, 4, p. 545-558 14 p.

    Research output: Contribution to journalArticle

  • 4 Citations (Scopus)